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Client:

Assisted Living Registrar: Ministry of Health

Project:

The Assistant Living Registrar (ALR) for BC required a video to show assisted living recipients what services they could utilize, after discovering that the majority of seniors in BC were unaware the help that the ALR could offer them in terms of individual complaints. Shot in several different locals, the video was designed specifically for senior's viewing, and has proven extremely useful to the registrar and assisted living recipients alike.

Story:

The Registrar travels throughout the province monitoring Assisted Living residences in all communities. With the advent of the silver tsunami, the growth in senior's housing of all types is exponential and the Ministry of Health is charged to make sure that seniors are aware of their rights and have the means to appeal situations that infringe on those rights.

Result:

The DVD program is in wide distribution throughout BC and has received very favorable feedback.

Style:

Infomercial – web program

Length:

8:08 (clip) full program is 15:00 minutes

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